Whether blogging about their area of expertise or tweeting about business best practice, more CIOs are choosing to express their views through collaborative technology.
More senior IT leaders are beginning to dabble in social media and are finding new ways to help the business. So, where will social CIOs go next? Do IT leaders use social media to attract potential employees and do they use collaborative tools to keep new workers engaged?
JJ Van Oosten is an experienced IT leader, and former board member and CIO at Tesco.com, who believes LinkedIn and Facebook are very useful tools for recruiting potential staff. He pays particular attention to LinkedIn, drawing on his experience at large firms which suggests employees across all ranks of the business are connected through LinkedIn.
“The inhouse recruitment team does need to understand and create an excellent LinkedIn presence,” he said, referring to the need for human resources to take a structured approach to sourcing via social media. “The best talent is global, mobile and well connected. LinkedIn should play an essential part of building a good brand as an employer.”
Van Oosten said he has less personal experience of Facebook being used in a recruitment context. However, he can think of ways the tool could help. “If I had to recruit some developers, or other new talent in marketing, I could imagine organising some cool, interactive and rich events,” he said, before also suggesting that social networking can provide a strong hook for acquiring new talent.
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